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Breast cancer affects millions of women every year, but we believe that with the right knowledge and proactive steps, we can make a difference. That’s why Governor Juan F. Luis Hospital & Medical Center (JFL) is excited to launch the “Pink Power: Detect Early, Share Hope” campaign, designed to raise awareness about breast cancer while supporting the services provided at JFL’s Women’s Center.

Why Pink Power?

Breast cancer awareness is more than a cause—it’s a movement of hope, strength, and resilience. With early detection, we can significantly increase the chances of successful treatment, which is why the theme “Detect Early, Share Hope” resonates so strongly. Early screening can be life-changing, and our goal is to spread that message far and wide.

This year’s limited-edition Pink Power gear is not just about raising awareness—they’re about action. They serve as a visual reminder of the importance of early detection and the impact it can have on saving lives.

Supporting JFL’s Women’s Center

The proceeds from this campaign will directly support JFL’s Women’s Center, which plays a crucial role in our community by offering services like early screenings and diagnostics for women on St. Croix. By purchasing Pink Power gear, you’re not just wearing a symbol of hope—you’re contributing to the continued care and services that women in our community rely on.

“Ladies, Check Yourself!” – The Slogan that Says it All

Our campaign slogan, “Ladies, Check Yourself!”, is a call to action. It’s about taking control of your health, scheduling those important screenings, and encouraging loved ones to do the same. Early detection is key, and the sooner we act, the more lives we can save.

How You Can Get Involved

We’re thrilled to announce that the JFL Shop is officially open, and you can now purchase your Pink Power gear online. By joining us in this campaign, you’re not only spreading the message of early detection, but you’re also helping to provide essential care to women in our community.

Get your gear today and be part of the movement to detect early, share hope, and save lives! Visit our online store HERE to order your Pink Power gear, and don’t forget to share the message with friends, family, and colleagues.

Join the Fight Against Breast Cancer

Breast cancer awareness is not a one-time effort—it’s a continuous fight that requires all of us to stay informed and involved. Together, with the help of campaigns like Pink Power, we can encourage more women to prioritize their health and spread hope throughout our community.

Thank you for your support, and let’s continue to fight breast cancer with hope, action, and awareness!